{"id":16609,"date":"2022-03-04T08:27:05","date_gmt":"2022-03-04T08:27:05","guid":{"rendered":"https:\/\/www.meretailnews.com\/?p=16609"},"modified":"2022-06-12T19:42:42","modified_gmt":"2022-06-12T19:42:42","slug":"majid-al-futtaim-launches-digital-food-concept-halla-in-dubai","status":"publish","type":"post","link":"https:\/\/www.meretailnews.com\/2022\/03\/04\/majid-al-futtaim-launches-digital-food-concept-halla-in-dubai\/","title":{"rendered":"Majid Al Futtaim launches digital dining concept Halla"},"content":{"rendered":"<p><!-- VideographyWP Plugin Message: Automatic video embedding prevented by plugin options. --><br \/>\n<span data-contrast=\"auto\">Majid Al Futtaim has launched hybrid digital dining concept Halla at City Centre Me\u2019aisem in Dubai. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Middle East\u2019s retail giant introduced its \u2018cloud\u2019 kitchen concept to allow diners to order food from virtual home-grown restaurants.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Customers can order food online via <\/span><i><span data-contrast=\"auto\">voxcinemas.com<\/span><\/i><span data-contrast=\"auto\">, through traditional delivery apps (Deliveroo, Zomato, Talabat) or in-person, using self-serve kiosks or scanning QR codes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Food is either delivered or picked up at the location\u2019s self-serve pick-up cubbies. Customers also have the option of dining at the mall.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Measuring 3,000 square feet, Halla can seat up to 34 guests and offers food delivery from seven restaurants across the city, including Pizza al Taglio, Top Bun and Kitchen 35.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">By the end of the year, the concept will add home-grown options, collaborate with third-party restaurants and have additional branches around the city.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The project complements Majid Al Futtaim\u2019s commitment to a digital transformation amid global technological advances and innovations.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Marc Matar, vice president of Majid Al Futtaim\u2019s Food &amp; Beverage division, said: \u201cHaving set the benchmark in cinema dining, we\u2019re extremely proud to expand our F&amp;B portfolio with the launch of a hybrid digital food hall concept, which combines multiple restaurants in a smaller, more efficient footprint.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">He said offering a wide variety of options and hassle-free experience is essential for consumers in today\u2019s post-pandemic world.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cHalla Food provides our guests with an abundance of choice as well as a convenient, contactless and seamless experience.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cDigital transformation is disrupting every industry and, at Majid al Futtaim we believe that having the ability to adapt to our guests\u2019 evolving needs and innovating fast is the secret sauce.\u201d Mr Matar said.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cThe opening of Halla Food demonstrates how we are continuously delivering pioneering concepts to stay ahead of the dynamic demands of today\u2019s digital-first consumers.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>City Centre Me&#8217;aisem welcomes cloud kitchen concept for seven restaurants. <\/p>\n","protected":false},"author":39,"featured_media":16610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,1],"tags":[3969,1431,1507,3968,3944],"_links":{"self":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16609"}],"collection":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/comments?post=16609"}],"version-history":[{"count":11,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16609\/revisions"}],"predecessor-version":[{"id":17123,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/posts\/16609\/revisions\/17123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media\/16610"}],"wp:attachment":[{"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/media?parent=16609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/categories?post=16609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.meretailnews.com\/wp-json\/wp\/v2\/tags?post=16609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}