Chinese TV brand TCL is set to expand its presence in the Mea region.
On Wednesday, the brand unveiled its latest multi-category products for the Mea market at an event in Dubai. TCL also announced its partnership with Arsenal Football Club as the official regional consumer electronics partner of the club.
TLC’s general manager, Mea, Sunny Yang said: “We are delighted to introduce TCL’s latest generation of Mini LED and QLED TVs in the Middle East and Africa market. Our purpose is to serve our evolving consumers’ needs and offer the latest cutting-edge technology to give a premium, exceptional entertainment experience for them. We also look forward to showcasing our latest offerings in home appliances that will make lives easier.”
The company is currently the fourth most popular TV brand in the UAE, according to Mr Yang.
Last year, the company grew 54 per cent in the UAE, and hopes to continue the momentum this year, said officials in Dubai on Wednesday.
Brand development and digital marketing manager of TCL in Mea, Majid Khan Niazi, said: “We are very heavily focused on the Middle East as a region and the UAE and Saudi Arabia are the flagship areas of the Middle East.
“We are expanding our retail network across the Middle East, we are heavily investing on that side. We want to grow in this market and we are very confident that 2023 will be the start of that process.”
Senior marketing manager of TCL, in Mea, Mohammed Minhajuddin, said: “TCL’s growth in the MEA region has been truly remarkable over the past year.
“We are expanding our TV portfolio in the Mea region offering more choices to customise with the technology matching their requirements and interests. The quality of our products speaks for itself as they have played a vital role in propelling our ambitions for the future even further.”
