Global consumer research consultancy Human8 enters Middle East

International consumer research consultancy Human8 has entered the Middle East, opening a new office in Dubai  its 25th location worldwide.

With the launch in the UAE, Human8 aims to build a presence in what the firm describes as “an increasingly important region” for their global clients.

Currently, the firm has a 900-plus workforce across Europe, North America and Asia Pacific and Africa. 

Managing director, in Europe and the Mea, at Human8, Magali Geens, said: “Having a local presence in this expanding region enables us to serve our global clients in more markets around the world. At the same time, it opens interesting new opportunities among important local players.”

Since opening in Belgium 25 years ago, Human8 has grown into one of the world’s larger agencies for market research and consumer intelligence, helping brands understand their consumers, design and develop products and solutions, build brand experiences and deliver go-to-market strategies.

Leader of the new office in Dubai, Kurt Thompson, said: “It’s a pleasure and privilege to be back in the MENA region after 10 years, as it’s such an exciting region for businesses to explore.

“With one of the youngest populations in the world, this melting pot of cultures and ethnicities creates a rapidly changing and evolving society. I’m confident the Human8 portfolio – with people communities at its core – will provide the deep consumer understanding and actionability that brands need to thrive in this region.”

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