Optitalia Group, a GCC’s distributor of eyewear, is launching its optical concept store Vision Industry at the Mall of the Emirates.
Vision Industry, located on the 1st floor of the Mall, offers a bespoke eyewear service, optometric care and a fully functioning lens and artisan frame lab.
Co-founder of Vision Industry, Gian Paolo Biasotto, said: “We are thrilled us to open our doors in one of the most iconic shopping locations in the world and provide exceptional eye-care and outstanding eyewear to our customers.
“At Vision Industry, our goal is to guide the customer in understanding what is behind eyewear. We feel it is an object that is sometimes taken for granted, and in reality, encompasses many aspects ranging from craftsmanship, technology, healthcare, and fashion. We are on a mission to let people see the beauty of this, in the same way we see it.”
Founded in 2023 as part of Optitalia Group, Vision Industry is an optical experiential-retail concept with the mission of elevating the perception of eyewear.
Established in 1996, the company operates a diversified portfolio spanning from fashion to luxury and from lifestyle to sports brands.
Optitalia Group is also the owner of the optical retail brand Optifashion.
