RSA Global, a UAE-based digital supply chain and e-commerce logistics company, has collaborated with food delivery platform Careem Quik to enhance the Emirates’ rapid grocery delivery service.
The partnership will link Careem Quik’s dark store network across Dubai, Abu Dhabi and Al Ain through a centralised distribution centre, RSA Global said in a blog post.
Head of grocery at Careem, Chase Lario, said: “We’re excited to expand Quik’s reach across the UAE through our partnership with RSA Global. Our mission is to simplify and improve the lives of people in the region, and streamlining backend operations between our suppliers and Careem stores enables us to provide customers with access to even faster grocery delivery services.”
Careem Quik operates a network of dark stores to enable a faster grocery delivery experience. The company launched this service during the lockdown in response to an increased demand for rapid grocery delivery.
Operations director of RSA Global, Simon Farrell, said: “RSA Global will help in further streamlining Careem’s processes by tackling supply chain aspects such as optimising the scheduling and routing of deliveries and providing real-time and transparent analysis of their KPI data using integrated and secure web portals.”
In August, Careem expanded the Quik grocery delivery network to reach 90 per cent of Super App customers in Dubai.
This ‘Super app’ was rolled out in 2021 to offer all its services including ride-hailing, food delivery as well as Careem Pay services to all its users on a single platform.
The quick-commerce platform was established in 2021 and has grown more than 30 times across Dubai. In the coming months, it intends to enter other UAE markets.
RSA Global provides global e-commerce firms with access to regional markets in the Middle East, Africa and India.
According to a recent Red Seer report, the Mena online grocery market was worth $4.5 billion last year and is expected to grow at a compound annual growth rate of around 24 per cent, hitting $25 billion by 2030.
