To celebrate Ramadan, Dubai-based fintech start-up Xare has announced the ‘Love Small’ campaign to promote small, local businesses on its platform.
As part of the campaign, the company will showcase small businesses across categories such as fashion and home décor to fuel sales for these online shops and nurture their growth. Xera will also give discounts and cashback as an incentive to buyers who shop from them.
CEO and co-founder Xare, Padmini Gupta, said: “An average UAE shopper can save up to AED30,000 this Ramadan if they were to avail all the discounts available out there right now.
“And a fair share of this comes from large e-commerce brands that team up with big banks to offer deep discounts. But what about the thousands of small shops that struggle to catch the shopper’s attention?”
Xare will provide marketing support to these small shops and also promote them through its social media channels.
The company estimates that UAE shoppers can save on average up to AED 30,000 this Ramadan through available discounts across popular categories.
Ramadan sees a surge in shopping in the region every year. According to Redseer Consulting, retail sales in the Mena region are set to reach $66 billion this year, with online shopping leading the way.
Large e-commerce players see up to 15 times higher volume of purchases during Ramadan as compared to the rest of the year.
Xare introduced the XareClub earlier this year, which allowed people to create private groups with friends and shop using shared credit/debit cards to get card discounts.
“LoveSmall is our way of giving back and helping these amazing small businesses that make a real difference in our local community. We want to give them a fair chance this Ramadan,” added Ms Gupta.
Launched in January, Xare aspires to empower the one-third of the world’s population that has an income, to share their financial resources with the two-thirds of the population that does not.
