French luxury jewellery brand Korloff opened its flagship store in Dubai on Friday.
The store is located in Dubai Mall and was inaugurated by officials from the Korloff and Chalhoub groups.
Chalhoub Group is the franchiser for the Korloff brand in the UAE, Qatar and Bahrain.
Maison KORLOFF flagship store opening in @TheDubaiMall embodies the essence of Korloff's black diamond cosmic origin, the soul and inspiration of the Maison, and marks a significant step for @KorloffP in expanding its global presence.#WeAreChalhoub #luxuryexperiences pic.twitter.com/gKfKGGflJv
— Chalhoub Group (@ChalhoubGroup) March 24, 2023
The UAE franchiser inked an agreement with the jeweller last year to relaunch Korloff’s retail presence in the Middle East.
The brand will join the newly formed “Jewellery, Watches, and Eyewear” division of Chalhoub Group, which is under the leadership of Eric Vergnes, the recently recruited vice president.
Korloff Paris will be available in top luxury malls across Qatar and Bahrain in the coming years, Chalhoub Group said.
Michael Chalhoub, president of joint ventures for Chalhoub Group, had said: “Korloff’s potential for growth in the Middle East is undeniable. With our deep knowledge of the consumer in the GCC, we are confident that our teams and the strategic roadmap we’ve created for the brand will help unlock that potential.
“We are extremely enthusiastic to support Korloff with their brand building efforts and to accompany them in their transformation.”
Bassam Azakir, Korloff Paris CEO, said: “We consider this a strategic collaboration for Korloff to introduce its new brand platform in the UAE, Qatar and Bahrain with Chalhoub Group.
“This marks a new milestone in our expansion in the Middle East by bringing modern and creative Parisian-inspired jewellery to the region. It presents a significant growth potential for a brand like Korloff in the GCC where luxury consumers are turning towards premium offerings.”
