Qatar mall launches homeware festival with AI stall


Doha Festival City Mall has announced the launch of the fourth edition of its annual Homeware Festival, which will take place from March 1 to 18.

The festival will also feature an immersive AI stall, which will allow visitors to visualise their ideal home.

Robert Hall, Doha Festival City General Manager, said: “We are excited to host the fourth edition of the Homeware Festival and showcase the latest collections from our flagship homeware and furnishing retailers joining us from across the globe. This year’s round promises to be special with the new AI-powered activation that will encourage our visitors to become creative and bring out their inner designer. Doha Festival City always strives to offer the community in Qatar the most engaging experiences, inviting them to constantly be part of the creative and explorations process.”

Visitors can head to the AI booth at the Centre Court of the mall, and create room interior designs only by using keywords.

The festival is part of Qatar Tourism’s month-long retail promotion, ‘Shop Qatar.’

The mall will host an exhibition of 14 homeware brands such as Homecentre, H&M Home, Ambiance, Maya Paris, That’s Living, That’s Living Kids, Stosa Cucine, Khazanah, The One, West Elm, Pottery Barn, Pottery Barn Kids and Ikea.

In addition, visitors to the festival will also get a chance to win weekly prizes.

Sheikha Hessa Al-Thani, Head of Marketing and Planning at Qatar Tourism said: “Shop Qatar is one of Qatar Tourism’s flagship events in its annual social calendar and this year falls under the ‘Feel Winter in Qatar’ campaign. We’re delighted to bring back this ever-popular shopping festival, in partnership with our valued stakeholders, this time with unique prizes and more surprises in store for families.”