LuLu Group, the largest retail chain in the Middle East, has announced the launch of its newest food festival, LuLu World Food.
The festival is created to celebrate the diversity of international cuisine and will run until March 8 across all LuLu stores.
Chairman and managing director of LuLu Group, Yusuff Ali M A, made the announcement at the annual LuLu World Food during the Gulfood at Dubai World Trade Centre.
The festival will feature exclusive offers and discounts on a wide range of food categories and appliances such as air fryers, microwaves, blenders, juicers, cookware and pantry staples.
As part of the festival, LuLu Hypermarket is going to host live cooking competitions at three locations: LuLu Hypermarket at Capital Mall – Abu Dhabi; LuLu Hypermarket at Dubai Silicon Oasis and LuLu Hypermarket in Kuwaitat, Al Ain.
Home chefs and culinary enthusiasts will take part in the event and compete for cash prizes worth up to Dh3,000. Registration for the live cooking workshop and competition will be available at LuLu stores at the customer care desk.
Director of LuLu Group, Salim M A, said: “We’re thrilled to launch LuLu World Food and provide our customers with an exceptional culinary experience. At LuLu Hypermarket, we’re committed to bringing the highest quality products from around the world to our customers.”
Online shoppers can benefit from MasterCard credit cards and receive an extra 20 per cent off their purchases on the LuLu website from today until February 25.
Earlier this month, Lulu Group launched its ‘Australia Week’ festival, which ran until February 11 to celebrate the diversity of Aussie products across all its hypermarkets in the region.