A Ramadan night market will open its doors to the public on April 9 and 18.
Located at the Dubai World Trade Centre, the 10-day market will be organised by Maxpo Exhibitions, which has been managing exhibitions, trade shows and business events for the past decade.
Mr Sait, chairman and founder of Maxpo, said that the Ramadan Night Market is the ideal opportunity for retailers to connect with a captive audience of thousands of visitors.
“We are all set to provide retailers with the right platform to showcase their brands and products to an exclusive audience who will visit the event. When retailers book a stall at the Ramadan Night Market Exhibition, they get a 10-day direct access to a wide range of customers. This is a not-to-be missed opportunity for those who are looking for opportunities to enhance their business,” Mr Sait said.
According to Shishir Saxena, Middle East director for Maxpo, this is the time of the year when retailers see an enhanced level of attention being paid to shopping.
“Our Night Market will be open from 5 pm to 2 am during the 10-day period. For retailers who are in apparel, jewellery, health and beauty products, fragrances, home appliances, handicrafts and other similar industries, we provide the gateway to reach out to a wide customer base and engage with their customers in a proactive manner.”
“In addition, this will also be a great opportunity for those who are in the restaurant industry to serve their cuisine to a multicultural audience. We will be executing a systematic and strategic media campaign covering diverse media vehicles in order to ensure that there is enough and more footfalls so that that the exhibitors get a very good ROI. Apart from the mass media, we will be doing extensive digital as well as influencer campaigns,” Mr Saxena said.
