Spinneys launches game to tackle obesity issue in children


Spinneys UAE has launched a card game to educate children about the importance of healthy eating.

Created by Spinneys, and designed for children aged 7-11, Harvest Heroes aims to teach children healthy eating habits and basic nutrition. Each card showcases the nutrition levels of the different fruit and vegetable characters, across the categories of protein, carbohydrates, energy (kcal) and fibre.

The cards also feature a range of facts related to fruits and vegetables.

This game launch is the latest pillar in the Spinneys Farm to Table programme – a healthy eating and sustainable food programme for children.

Launched in 2021, the Farm to Table team is on a mission to educate one million individuals about healthy sustainable diets by the end of 2023.

The programme, currently operating in 68 public and private schools across the UAE, teaches how food is produced both locally and internationally, showing the food journey from the farm to the dinner table.

It includes educational modules, visits to local farms, healthy cooking classes with well-known chefs, inspiring talks with local producers, and visits to Spinney’s Layan store, which is the retailer’s first ever sustainable supermarket.

Spinneys has said that awareness of healthy eating is important, since approximately 25 per cent of 5 to 17 year-olds in the UAE are currently categorised as obese. The retailer added that these projections set to increase 2.4 per cent year on year, unless several actions are taken to address this issue.

Sunil Kumar, CEO of Spinneys UAE said, ‘as a local retailer in the UAE, we have a responsibility to help improve the lives of citizens and residents. Spinneys Farm to Table programme has been designed to support UAE government initiatives relating to the National Wellbeing Strategy 2031 2, and National Food Security Strategy 2051 3, to tackle major health and lifestyle and sustainability challenges in the UAE. Harvest Heroes is a fun and exciting step forward to supporting the children and families of the UAE to create positive lifestyle changes for healthy futures.’