LuLu Hypermarket partners with New Zealand Trade and Enterprise

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New Zealand Trade and Enterprise (NZTE), the government agency charged with helping New Zealand businesses to grow internationally, has partnered with LuLu Hypermarket to promote the country’s fresh produce.

As such, the hypermarket will be hosting a “Taste New Zealand Week” at three of its locations in Saudi Arabia.

Part of the ‘Made with Care’ government campaign, Taste New Zealand Week will run from February 26 to March 4 and showcase the products of six brands from the dairy, honey,  meat, produce and snacks categories including Egmont Honey, Anchor, Justine’s Cookies, Mānuka Doctor, Rockit™ apple, and Silver Fern Farms.

Commenting on the event, Ahmad Zakkout, New Zealand’s Trade Commissioner for the Middle East and Africa said, “we are delighted to bring Taste New Zealand Week to Saudi Arabia for the very first time to showcase our premium products to local consumers, and to be doing so with the leading Hypermarket LuLu. New Zealand is blessed with abundant natural resources and this natural advantage, combined with our deep care for people and place, results in truly outstanding food and drinks that consumers around the world know they can trust.”

Commenting on this event as well, was Shehim Mohamed, Director of Lulu Hypermarkets in Saudi Arabia. Mr Mohamed said, “we want to offer our customers a variety of products that not only taste great, but most importantly are made of the highest quality ingredients. New Zealand products offer exactly that, and we are proud to have them as part of our offering – we look forward to hearing what our consumers think.”

The food festival will run at the Lulu Hypermarket in Al Yasmin in Riyadh, as well as LuLu Hypermarkets in Marwah in Jeddah and Al Rayyan in Dammam.

New Zealand Trade and Enterprise (NZTE) is New Zealand’s international economic development agency. Its aim is to connect New Zealand companies with international partners to ensure develop the island nation’s trade.

LuLu Group is a UAE retailer with more than 240 stores across the Gulf region.

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