MishiPay to launch in Saudi Arabia

UK’s scan & go technology provider MishiPay is set to roll out its operations in Saudi Arabia in partnership with Saudi- based women’s wear brand Bloomingwear to consolidate its influence in the GCC region.

This move follows the company’s successful launch across all Virgin Megastores in the UAE in September.

Founder and CEO of MishiPay, Mustafa Khanwala, said: “The beauty of our technology is that it is valuable to both shops and shoppers. We have created a process that is seamless and frictionless for customers, and we are delighted that the outstanding commercial results and positive shopper feedback have powered the next phase in the deployment at reputed stores in the UAE and KSA.”

Since its inception, MishiPay has experienced rapid growth in the UK, Europe and the US working with big labels including MUJI, Flying Tiger Copenhagen, Londis and SPAR. At the same time, it has been funded by large VCs like Nauta Capital and American Express Ventures. 

Owner of Bloomingwear, Lamya Alnahdi, said: “MishiPay’s scan & go technology will allow us to offer a more convenient and enjoyable shopping experience to our customers, and we are confident that it will be a huge success in our stores.”

MishiPay’s scan & go solution comes as part of Bloomingwear’s continuous efforts to enhance its customer experience.

Having already witnessed the enthusiastic adoption of the technology in its flagship store in Jeddah, Bloomingwear intends to bring it to all its stores in Saudi Arabia.

Bloomingwear will begin deploying MishiPay’s scan & go solution in its stores in Jeddah, Riyadh and Dammam in the coming weeks.

MishiPay retail payment technology allows shoppers in retail stores to pick up a product they want to buy, scan the barcode with their phone, pay with the phone and just walk out. 

MishiPay technology claims to increase average basket value by 35 per cent, eliminate long checkout queues and increase the efficiency of shop floor staff.

“Entering a new market for the first time is always very exciting, and to do so with a brand as strong as Virgin Megastore has been a brilliant experience. There is a clear synergy between our brand and the cutting-edge experiences we want to create for customers. We are looking forward to bringing the benefits of our technology to more shoppers in the UAE and elsewhere in the Middle East in the coming weeks,” added Mr Khanwala.