BFL opens logistics facility in Dubai


UAE retailer Brands for Less has opened its new office at Technopark within Jebel Ali Industrial Zone in Dubai, as part of its broader plans to expand its workforce and operations over the next five years.

The group stated that with an investment of around AED12 million ($3.26 million), it hopes to continue to drive employee engagement and productivity while providing value to its customers.

In addition to the office space, BFL Group has established a 30,000 square metre warehouse in Jafza.

The facility, which spans 3,500 square metres, includes a variety of recreational amenities such as an entertainment room, gym, brainstorming area, cafeteria, and sleeping pods.

CEO and co-founder Toufic Kredieh said: “At BFL Group, we aim to support our employees in their pursuit of excellence. In order to provide customers with quality services, we believe that we must bring out the best in our employees. Through the 1,300 square metres of recreation space incorporated into our new office, we aim to make work more enjoyable.”

According to Mr Kredieh, the new facility is fully automated, with logistics solutions to handle all operations, from receiving goods to processing orders and dispatching them.

“The amenities are set to boost the energy, confidence, morale and productivity of our employees,” he noted.

“Additionally, we are on a mission to grow the team and provide more job opportunities, in order to strengthen our position in the GCC market and further expand our operations. We believe our new facility will certainly contribute to this goal in the future as well,” he added.