Al-Futtaim IKEA has partnered with Swedish agency INGO to launch a print campaign that highlights the brand’s commitment to maintaining current prices in the face of inflation.
In so doing, the brand signifies its awareness of the economic struggles some customers in the region are experiencing.
IKEA’s Al-Futtaim GM marketing, communication, HF and retail design in the UAE, Qatar, Egypt and Oman, Carla Klumpenaar, said: “As a company, we understand the importance of affordability in today’s economy.
“With this campaign, our goal is to remind consumers that Al-Futtaim IKEA is committed to keeping prices low while still providing well-designed functional products. We want to showcase the efforts we make to ensure that our products remain accessible to everyone and make a better everyday life for more of the many people.”
The campaign print ads from Al-Futtaim Ikea show items from its stores alongside the strapline: “Inflation made [product name] even more affordable.”
According to the report, more than 80 products in total have not been affected by price increases which include SUNDVIK, STRANDMON, GULLIVER and LACK.
The campaign will be seen in different settings in-store and print editions around Dubai as well as its social channels across the UAE and Qatar.
IKEA UAE is a member of the Al-Futtaim group of companies that offers a wide range of home furnishing products and accessories.
Since its launch in the UAE 30 years ago, the IKEA stores in Dubai Festival City, Festival Plaza in Jebel Ali and Yas Island, Abu Dhabi have closely followed the self-serve and self-assembly concept which originated in Sweden.
IKEA’s global chief creative officer, Tobias Ahrens, said: “Ikea is an iconic client that stands for affordability as well as great communication. We are excited to launch this media-neutral campaign that talks about a relevant global topic in a way only Ikea can do.”
