Majid Al Futtaim’s UAE Carrefour has installed the Face Pay face verification platform for payments in its Deira and Amsaf stores.
Customers can now use the biometrical feature at a payment terminal instead of a phone or card.
This solution is based on proprietary facial recognition technology developed by PopID, and provisioned through Network International’s acceptance network for mass adoption across the UAE.
COO of GCC at Majid Futtaim Retail, Bernardo Perloiro, said: “Carrefour is ever keen to introduce new technologies that enhance the customer experience whilst finding solutions that can eliminate friction.
“Face verification will make it easier and more convenient for our customers to check out efficiently without having to reach for their wallets. This safe, seamless payment method only takes a few seconds, and we are excited to be one of the first retailers to be rolling this out across the UAE.”
Among Carrefour’s other tech-driven innovations are the launch of Carrefour City+ at the end of 2021 which merged physical and digital realities.
It was back in November that UAE’s largest bank First Abu Dhabi Bank, in collaboration with Majid Al Futtaim, brought the biometrical payment method to the country.
A biometric payment card is built with Idemia’s F.CODE technology and fingerprint sensors from Idex Biometrics.
Group managing director of acquiring at Network International, Andrew Key, said: “We are thrilled to continue driving the evolution of biometric payments with the UAE’s first-of-its-kind face verification platform. Face Pay aims to make checkouts quick, convenient and seamless for a superior customer experience, and secure businesses from potential fraud with robust security protocols.
“Network International is proud to be the first acquirer to launch Face Pay-enabled biometric payments acceptance in the country. With a strong track record of leading payments innovation in the region, we aim to continue investing in strategic partnerships that further the potential of payments across the UAE.”
