Grocery retail chain Géant, part of GMG, is set to focus on three key areas including expansion, collaboration and sustainability as part of this year’s growth strategy.
Géant plans to add more than 20 stores in the UAE. Currently, Dubai is home to more than 11 Géant Express convenience stores and two Géant Hypermarkets.
Two new Géant Express stores opened in Marina Quays and Nshama Town Square this week. It has also launched its first supermarket in the UAE at Citylife Al Jurf in Ajman. In addition to expanding its brick-and-mortar presence, Géant offers home delivery via local delivery platforms.
Sustainability goals
Going beyond expansion, Géant has participated in several sustainability-centric initiatives.
In July, Géant, in keeping with the UAE’s single-use plastic-free agenda, launched packaging alternatives including jute and woven bags across all its branches.
The brand also has also partnered with key vendors in waste management, water consumption packaging and recycling spaces to promote its sustainable offerings in-store.
Eco collaborations
In October, Géant partnered with Dubai-based vertical farm Bustanica– the Emirates Crop One’s first vertical farm to supply locally grown leafy greens to all Géant outlets across the UAE to broaden its sustainability impact.
In a similar vein, GMG and Silal, part of ADQ, signed a memorandum of understanding to foster collaboration in the food sector by linking consumers directly with farmers. Via this agreement, GMG Consumer Goods division’s food retail portfolio (which features Géant, Franprix, Monoprix and Monop) will bolster up to 1,100 farms contracted with Silal to bring fresh produce sourced from local farms. The first phase will cover more than 30 product categories and will initially be available at Géant supermarkets.
