Sultan Centre launches new store in Oman


Kuwaiti retailer The Sultan Centre has launched its “Sultan Market”, which is a convenience store in the suburb of Amerat Al Nahda, just outside of Muscat’s city centre. The Sultan Market is the retail chain’s second store in Al Amerat, and the eighth branch outlet in the capital city.

While the Sultan Market will stock and supply a complete range of foreign and local consumer goods and groceries for the home and household, the Sultan management say they intend to provide fresh produce to consumers as well.

The retail chain has been operating in the Middle East for 41 years, following its initial launch in Kuwait in 1981. The company owns over 40 stores in Kuwait with a running online shopping service, and operates another 30 stores across, Oman, Bahrain and Jordan.

General manager Mr. Fawaz Fouad Diab said, “this launch of our new Sultan Market in the rapidly-developing Amerat Al Nahda neighborhood is another ‘first’ for the Sultan brand. As a retail concept, the Sultan Market will shift its focus to being more of a market-style supermarket, with an emphasis on fresh goods and fresh produce delivered daily to the store by local suppliers – for the people of Amerat Al Nahda. This will come in addition to the usual high-quality grocery items and household goods – and excellent customer service – that Sultan stores in Oman have become synonymous with.”

Accompanying Mr. Diab at the launch last month was Mr. Ishaq Salim Al Siyabi – Business Development Manager, Mr. Hani Arafeh – Country Operations Manager, and Mr. Aziz Ashraf – Senior Store Manager; who welcomed many of the first-time customers to the store.

“I welcome everyone to our new store, and I am confident we will give you a wonderful retail experience – with the best value, the best quality products, and the service excellence that Sultan is famous for,” Mr. Diab added.