Tech partnership to drive luxury retail growth in Mena

XY Retail, a company that helps retailers streamline omnichannel operations, has entered into a partnership with Algocas, a cloud solutions company that advances digital systems for businesses. The partnership is meant to capitalise on growth opportunities in the Mena region, particularly in the UAE, Saudi Arabia, Qatar and Egypt.

XY Retail is a cloud-based, unified omnichannel commerce solution focused on driving digital transformation, increasing customer retention, growing revenue, and improving operations for luxury retailers. According to a statement, luxury brands worldwide have been able to modernise their stores and grow their e-commerce by enabling retailers to fulfill online orders up to 300 percent faster.

Algocas, formally Algo Cloud Advanced Solutions, specialises in enterprise resource planning (ERP) and DevOps workloads.

Working alongside XY Retail, the company will optimise cloud deployments designed around the customer, delivering digital strategy and expert guidance for the best business practices while managing the cloud environment as business grows, allowing for maximum performance.

The partnership with Algocas will enable XY Retail to rapidly deploy its solution in the MENA region, providing clients with the systems integration, application support, and application development services they need to successfully turn on XY Retail’s global omnichannel capabilities and drive revenue.

Susan Jeffers, CEO of XY Retail said, “utilising Algocas’ advanced cloud development capabilities will enable us to speed our rollout in Mena, bringing the power of the XY platform to brands in the region.”

“This partnership will further our mission to bring XY Retail to the world’s most innovative retail brands,”  Ms. Jeffers added.

Oussama Mahmoud Elfout, founder and Managing Director of Algocas said, “we understand that every customer is unique and are committed to strategizing for the best approach to help drive their business forward. It’s what we’re good at and will continue to build on as we partner with XY to develop applications based on the XY platform that all parties can benefit from.”

XY Retail is headquartered in New York and Milan and operates in over 23 countries. The company is backed by Stage 1 Ventures and Monta Vista Capital. Meanwhile, Algocas operates in UAE, Egypt, Saudi Arabia, and Qatar.