Moses Rashid is a London-based founder and CEO of The Edit LDN –a UK e-commerce store for new, exclusive, pre-loved sneakers and high-end streetwear that has recently secured $4.8 million in seed funding to grow in the Middle East, its current target for expansion. The Edit LDN will launch next month in Galeries Lafayette in Doha and Harvey Nichols in Riyadh.
Popular with royalty, celebrities and footballers, the business has gone on to become the No. 1 Global Online Consignment Store within the first year of its launch.
What is the best way to start your day?
Every day I wake up at 5AM and do my initial workload for an hour, before hitting the gym at 6:30AM, which is my personal time.
Then, I have my breakfast at 7:45AM and I am in the office at 8AM ready to attack the day!
If you could be any character from a movie, who would you be?
I’m a huge fan of Rocky, and I love his character for many reasons, in Rocky Balboa he quotes, ‘It’s not about how hard you can hit, it’s about how hard you can be hit and keep moving forward’. I loved it so much I actually got it tattooed on my leg.
Another character would be Buzz Lightyear – ‘To infinity and beyond’.
What is your greatest achievement?
Some huge life moments have included being featured in prestigious publications such as GQ and Forbes through to partnering with the Chicago Bulls, which was a lifelong dream of mine.
However, my biggest achievement today is cultivating an amazing team of people at The Edit LDN, my employees truly understanding and delivering the brand’s vision and mission that we’ve set here.
What advice would you give your 13-year-old self?
Don’t buy into the sneaker game, it’s an expensive habit.
If you had 24 hours left on Earth, what would you do?
Spend time with my friends and family and reminisce on the great times we’ve had.
Who or what is your biggest inspiration?
It must be Arnold Schwarzenegger, he made his first million in property, he then enrolled in the Austrian army and had a dream of becoming a bodybuilder. He would get up at 4AM every morning to train and became Mr. Universe 7 times and used that to kick start a career in Hollywood, becoming the first million-dollar actor.
However, he also dreamed of becoming a politician and governing the biggest economy in the USA, which is California. Schwarzenegger came from a small Austrian village not speaking one word of English and accomplished major successes, in three different industries. He has proved that anything is possible.
What would you like to achieve in the next 10 years?
The Edit LDN will be a billion-dollar business by 2029. That’s the goal.
