Apparel Group and Steve Madden join forces

Apparel Group, a UAE-based global fashion conglomerate, has partnered with American footwear brand Steve Madden to facilitate its regional growth.

This joint venture agreement will help Apparel Group to drastically expand Steve Madden’s footprint across the GCC, Africa, Egypt, Türkiye and CIS countries, planning to open 13 new Steve Madden stores this year. The Group’s long-term over the next five years include opening 50 Steve Madden stores and launching an online platform in the GCC to enhance its omnichannel experience.

CEO of Apparel Group, Neeraj Teckchandani,  said: “Apparel Group’s philosophy has always been to be associated with the leading international brands with the vision to ensure, increase, and solidify their commercial status on a global scale. 

“Continuing Apparel Group’s commitment to providing an elevated shopping experience to our loyal customers, we are proud to be partnering up with Steve Madden and further expanding our strong retail footprint in the GCC region.”

With this new joint venture, the companies aim to reinforce each other’s strengths, exchange expertise and bring insights to enhance customer service.

To date, Steve Madden has 11 stores in the UAE and 21 stores throughout the GCC region. 

The brand’s biggest store worldwide is located at the Dubai Mall.

President of international sales at Steven Madden Ltd, Ian Funk, said: “Since entering the GCC market over ten years ago, we have experienced significant growth in our business. 

“Given the importance of this critical market for our consumer and brand, we are pleased to be entering into a joint venture agreement with best-in-class partners, Apparel Group, and look forward to continued growth in the region as we capitalise on our strong momentum.”

Apparel Group, headquartered in Dubai, operates 2,010 retail stores and 78 brands on all platforms while employing more than 18,500 multicultural staff.

Since its establishment, the Group has carved a strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia.