Liht Organics, specialising in organic, vegan, cruelty-free and gluten-free makeup products, has launched a tech-enabled stall in Dubai.
Located at the Mall of the Emirates, the podium contains VR glasses and will allow consumers to try Liht makeup products on a VR Avatar. Customers will be able to try many products and shades to experiment with looks and gauge outcomes without physically trying them.
The podium that is open to all visitors will be located between Next and FACES shop, at Mall of the Emirates from January 21 to 29.
Speaking of the new offering, Nerissa Low, founder of Liht Organics said, “We have always maintained an empowering stance with Liht Organics. With the new VR driven beauty podium, we want women to experiment more and explore new shades that can help them with endless possibilities in makeup while the technology will help them understand what suits them best. There’s no restricting them now with just one or two products that could be physically tried at a beauty kiosk.
“As far as technology in the beauty industry is concerned, the millennials are truly experimental about trying new trends. With changing consumer preferences that support the larger agenda like, low carbon footprint, environment-friendly, etc., I think such tech-enabled experiences will flourish. Not to forget that we are still recovering from a global pandemic, and hygiene is our topmost priority. With this virtual trial of products, touch is eliminated but the feel is guaranteed. No products wasted also means that we raise the bar higher in sustainability.”
Liht has opened this stall in partnership with technology company Metameet.
In a statement, Metameet founder Frank Fitzgerald said: “Those wanting to experiment with new looks can use this VR experience to try various makeup trends, without the need to use make-up remover between styles. We see this technology growing further and becoming even more advanced in time. By integrating AI and AR, customers will be able to see how they will look and also receive tips in real-time to enhance the overall experience.”
According to a recent market analysis by Global Market Estimates, the global augmented and virtual reality market for cosmetics and beauty products is anticipated to expand at a CAGR of 25.5 per cent between 2022 and 2027. Meanwhile, the revenue growth of the global beauty and personal care market will pick up speed in the upcoming years, reaching an annual growth rate of 4.3 per cent by 2026, according to Statista’s Consumer Industry Outlook.
