EROS Group hires 13 UAE nationals as part of Emiratisation goals


EROS Group has said it has completed Emiratisation targets by recruiting UAE nationals for its Dubai operations. It has made 13 new hires, out of which 11 are women.

The hires vary across departments, from entry to mid-management level, including finance, legal, IT, marketing, and  customer service among others. Now with a current workforce of over 800 employees, the company plans to increase the number of Emiratis to four per cent by the end of 2023 as directed by UAE government.

The company selected the UAE nationals through the NAFIS platform and via national universities. Tawteen is an Emirati organisation formed to offer guidance to Emirati youth and prepare them for future careers.

EROS will continue to recruit Emiratis, with the recruitment plan taking place in a phased manner. It will ensure that the UAE nationals get the required on-the-job-training and tools to take on their new roles in this demanding retail sector.

Mohammad Badri, Director, EROS Group said, “EROS is committed to the UAE’s Emiratisation drive. Working at a well-established group like EROS, will help give them a unique opportunity to enhance their skills, gain insights into the industry, improve career prospects and keep themselves future-ready in this rapidly changing world. We aim to further attract and empower more Emirati talent over the years, which will prepare a path for the next generation of Emirati leaders and eventually help in building a long-term progressive economy.”

EROS Group is a 54-year old retailer specialising in the distribution and retail of consumer electronics, mobility, IT, Home Appliance, and convergence products. The group serves customers in the UAE and select markets in the Middle East and North Africa region. The organization also partners with over fourteen international brands, operates 15 retail stores including three Samsung and three Huawei experience showrooms across UAE and has three service centers across the country.

Tawteen and the NAFIS Programme are initiatives launched by the UAE government to encourage UAE nationals to enter the private sector while receiving the highest level of government support. The UAE aims to have Emiratis make up 10% of private sector firms by 2026.