Indian designer Manish Malhotra is planning to launch a new flagship boutique in The Dubai Mall this summer.
With this strategic opening in Dubai sixteen years after foraying into the emirate with its first location, the brand seeks to connect both with Indian expats in the emirate as well as local shoppers and tourists to widen the brand’s customer base and international brand awareness.
“Ending the year on a momentous note: Manish Malhotra Flagship Store Dubai Summer of 2023, we look forward to welcoming you,” the brand announced on Facebook.
The store will be added to the designer’s current total of four flagship stores across New Delhi, Mumbai and Hyderabad.
Established in 2005, the couture label offers bridal, couture, diffusion, men’s wear and bespoke collections.
The Dubai market is becoming a lucrative hub for indian fashion retailers.
“Dubai is truly one of the most multicultural cities in the world and is ready to take on Indian fashion,” said founder of the brand, Manish Malhora.
According to Statista, the luxury fashion segment in the UAE is projected to grow by 3.95 per cent between 2023 and 2027) resulting in a market volume of $611.50 million at the end of the period.