LuLu Group rolls out its new ESG campaign ‘Goal’

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UAE-based conglomerate LuLu Group has launched its new year-long environmental, social and governance campaign called GOAL which will dictate the retailer’s response to environmental issues and sustainability. 

The campaign, which will run until September, will be benefitting small local businesses that will get a platform to promote their products and services in-store.

Director of LuLu Group in Saudi Arabia, Shehim Muhammed, said: “As a group, we have always worked to create a clear pathway to our corporate ESG goals and are well-known for using the power of our size and the scale of our operations to make a meaningful difference to these areas that impact our community.”

The GOAL key mission is the promotion of social values such as diversity and inclusion in the workplace.

The campaign name is an acronym for green, oneness, awareness and life. 

The GOAL campaign will see the group advancing its programmes in place as well as implementing new ones.

Among the initiatives are the Saudi Green Initiative and National Food Bank projects, a sustainable fashion campaign and a vegan promotion to explore alternative diets considered more gentle on the environment, will underscore the group’s ‘green’ consciousness. 

In addition, the campaign will be benefitting small local businesses that will get a platform to promote their products and services in-store.

Director of LuLu Group in Saudi Arabia, Shehim Muhammed, said: “As a group, we have always worked to create a clear pathway to our corporate ESG goals and are well-known for using the power of our size and the scale of our operations to make a meaningful difference to these areas that impact our community.”

“Through this 12-month campaign, we aim to add value and touch upon many different areas, which we believe will amplify and strengthen our contribution to ESG values. The campaigns are imaginative and designed to welcome customer and employee participation,” said Mr Muhammed.

Previously, the group teamed up with UAE’s leading distributed solar energy provider, SirajPower on a significant solar initiative with a target to attain major green milestones.

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