German lifestyle brand Porsche Design has unveiled its second store in Dubai – at The Dubai Mall – in a bid to consolidate its presence in the UAE, one of its most important growth markets.
Spanning an area of 100 square metres, the shop displays Porsche’s entire product range including high-end wristwatches, eyewear, bags and luggage, small leather goods, electronics, fashion and sportswear as well as accessories.
CDO of Porsche Lifestyle Group and managing director at Studio F A Porsche, Roland Heiler, said: “In the Porsche Design Store, we bring our brand to life. Customers and fans of the brand can experience the DNA of Porsche’s design: passion, innovation, and precision.
” Dubai has become the epitome of lifestyle and luxury and thus represents an important market for us as an international design brand. The second location in the exclusive and prime location of the Dubai Mall – one of the top malls in the world – not only strengthens our local presence but also promises great appeal far beyond the region. We would like to thank our partners at the Jashanmal Group, who have made this possible through their commitment.”
Established in 1972, Porsche Design Group opened its first Dubai store at the Mall of the Emirates in February 2020.
“The United Arab Emirates is a key market in the Middle East for Porsche Design. We are very happy to open this new Porsche Design Store in such a high-class setting inside the Mall of the Emirates together with our franchise partner Jashanmal National Company”, said CEO of the Porsche Design Group, Jan Becker.
“With the new store in the heart of Dubai, we are presenting a flagship store format in the Middle East where our customers can experience the Porsche Design World. We are very much looking forward to further increasing our business in this region.”
