Elie Saab, a high-end Lebanese fashion brand, has opened the doors of its new boutique in Doha, at 21 High Street Mall, to mark the beginning of its expansion in the GCC region.
For this venture, the company has teamed up with Ali Bin Ali Fashion, a Qatari retail and distribution company.
General manager for Ali Bin Ali, Kevin Gerard Pende, said: “We are proud that Elie Saab is now a part of Ali Bin Ali Fashion.
“This collaboration yet again allows us to support our vision of bringing the best of international fashion to Qatar. I am sure that together, Elie Saab and Ali Bin Ali Fashion will offer enticing designs to satisfy the refined taste of our clients.”
The company has been focusing on the region due to its vibrant festival scenes and its high concentration of internationally renowned events like the Fifa World Cup 2022 in Qatar, the Red Sea International Film Festival held in Saudi Arabia and Fashion Trust Arabia which takes place in Doha every year.
“We have a special and strong relationship with Qatar, and we have a history with Qatari women who love the Elie Saab House, so we wanted to have a more personalised shopping experience. Qatar is witnessing a great boom in the region, and it is part of our strategic development to expand our presence in the region,” said Elie Saab.
Elie Saab flagship stores are located in the UAE, New York City, Beirut, Paris and London. The brand also mulls further expansion to other international fashion hubs.
“All our boutiques have the same DNA, as in colour palette and layout,” said Mr Saab.
“When you enter any Elie Saab store in the world, you can experience and feel the ES universe. All the different lines of the brand are part of the store, it is also furnished by ES Maison lines.
“Our goal is to always connect with our customers and to focus on clients’ experience. We always want to reinforce the brand’s positioning while adding brand value in the process.”
Just short of a month ago, Doha saw another addition to its premium fashion landscape with the opening of Printemps Doha, the largest luxury department store in the Middle East.
According to Statista, revenues in the Qatar luxury fashion segment amounted to $377.30 million this year. The market is expected to grow by a compound annual growth rate of 5.15 per cent till 2027.
