Dubai Jewellery Group announces ‘Live the Glitter’ campaign


The trade body for Dubai’s gold and jewellery industry Dubai Jewellery Group (DJG) is launching the Dubai Shopping Festival campaign—‘Live the Glitter’

Shoppers who spend a minimum of AED500 at any of the participating jewellery outlets will get the chance to participate in Dubai Jewellery Group’s raffle and win a quarter kilo of gold each. Four winners will be chosen every alternate day, and a total of 25 kilograms of gold will be given to 100 winners during the campaign period.

Created in response to the roaring success achieved in the course of the past editions, the 2022-23 Dubai Shopping Festival campaign is scheduled to kick off on December 15 and last until January 29.

Chairman of Dubai Jewellery Group, Tawhid Abdullah, said: “Dubai Jewellery Group as an organisation has a vision to position Dubai as the jewellery destination of the world. 

“Throughout the year we have kept our customers at the centre of everything we do and have announced a plethora of activations and campaigns that have been specially curated for them. This year we return with a thrilling DSF campaign that is sure to enchant customers and transform their lives for the better by giving them an unparallel opportunity to win while also giving our retail community the much-required push.”

The Dubai Gold and Jewellery Group was established in 1996 with approximately 250 members to support the first Dubai Shopping Festival.

The association has more than 600 members representing all sectors of the jewellery trade – including bullion, manufacturing, wholesale and retail.

Board member and chairperson of marketing of Dubai Jewellery Group and CEO of strategic alliance and partnerships sector of DCTCM and entities, Laila Suhail, said: “The gold raffle has been the cornerstone of DJG’s DSF promotion and has been a huge success since it was first introduced. 

“We’re very excited to bring the 2022 edition to life with ‘Live the Glitter’ where we give our retailers the opportunity to put their best foot forward, customer access to the best deals and a chance to transform their lives with the big winnings. At DJG our aim is to uplift the entire Jewellery industry and with this campaign, we are well on our path to achieving it.”

More than 800 participating brands across 3,500 outlets will take part in the upcoming Dubai Shopping Festival, the world’s longest-running retail event.