Lulu Group and Amazon ink agreement to optimise online shopping

Lulu Group and Amazon UAE have joined forces to level up grocery offerings in the UAE and provide an elevated online shopping experience with an emphasis on diversifying delivery options.

As part of the collaboration, Amazon UAE and LuLu Group are combining their best-practice, customer knowledge and logistics innovation technology expertise to streamline operations, speed up delivery and provide an overall outstanding customer experience in the UAE.

Chairman and managing director of Lulu Group, Yusuff Ali, said: “Our customers’ needs remain our main business priority, we believe in listening to customers and adapting our model to cater to their evolving shopping preferences. As we roll out this shopping experience in stages, we look forward to connecting with millions of customers shopping on”

LuLu, one of the largest supermarket chains in the Gulf region, founded by Indian-born businessman Yusuff Ali, operates 239 stores in 11 countries and has sourcing operations spanning 23 countries including the US, the UK, Spain, Turkey and China.

In August, Lulu Group International announced it would be on track with its $2.9 billion (AED10.7 billion) investment in its retail network, opening 91 hypermarkets between 2020 and 2023. The company said 50 of these stores have already been opened during lockdown.

Vice president for Amazon in the Mena region, Ronaldo Mouchawar, said: “We are always looking for ways to improve the service we deliver to our customers and provide additional benefits to them as they shop with Amazon, and we are confident they will enjoy shopping for groceries through this new offering as we launch it across the UAE.”

Over the upcoming weeks, customers across the UAE will see the new grocery offering go live through the LuLu storefront on the Amazon UAE online platform.

Chairman of the Abu Dhabi Department of Economic Development, Mohamed Ali Al Shorafa, said: “Such partnerships are what Abu Dhabi and the UAE continue to push for, as we play host to and work to support private sector players in their drive to innovate, provide modern and seamless experiences to customers, and grow as we keep developing a supportive business ecosystem to cement Abu Dhabi’s status as a preferred destination for business and investments.”