6thStreet.com, an e-commerce player part of the fashion and lifestyle retail conglomerate Apparel Group, is one of a few GCC platforms to enter the metaverse in a unique space that blends fashion and a Web3.0 technology called ‘Space6’.
The omni-channel e-commerce platform 6thStreet.com offers high-street fashion and beauty brands from more than 1000 international brands such as household names Tommy Hilfiger, Dune London, Crocs, Skechers, Levi’s, Nike in 1337 stores across the UAE, KSA, Kuwait, Oman, Bahrain, and Qatar.
The virtual venture aligns with its Super Friday campaign, where visitors can enjoy an immersive entertaining shopping experience and explore retail shops, a cinema hall, go on a treasure hunt, and win rewards from November 15 to 30.
The metaverse is predicted to alter shopping experiences in the retail sector for both customers and brands.
6thStreet.com has always been at the forefront of digital e-commerce transformation in the GCC region. The launch of its first phygital store last October was just the first of many future-forward initiatives that 6thStreet.com plans to capitalise on.
Space6 was built using the 3D immersive social platform Spatial.io, and can be accessed by anyone anywhere via a web link, virtual reality (VR), or by downloading the Spatial.io app for the best experience.
The dynamic destination will provide customers with a brand-new retail experience that combines online shopping with a futuristic virtual space.
Combining the best of fashion and Web3.0, Space6 curates and presents the latest in fashion and collectibles from more 1200 international brands.
Space6 is equipped with complete with five shopping rooms, an auditorium, cinema hall, and lounge area, along with a designated section for Super Friday offers and discounts.
Twenty-five unique NFTs featuring the brand Zainab Al Alwan can also be purchased to avail of huge discounts in Space6.
Apparel Group today caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 17,300 multicultural staff.
Having carved a strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia, the Apparel Group set clear strategies to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.
