Hotpack Global, the UAE-based manufacturer of sustainable disposable food packaging products in the Middle East, has launched another outlet in Oman, Barka.
This outlet — the fourth location in the country and 47th in the region — aligns with the company’s goal to further strengthen its clout in the GCC.
Group managing director of Hotpack Global, Abdul Jebbar PB, said: “We are pleased to unveil our fourth sales centre in Oman.
“With Oman’s current economic trajectory, consumer demand will continue to rise in the future. We are making Hotpack products more accessible to consumers through our outlets in Oman. They will have more options for high-quality food packaging products available in the market. It is going to support our omnichannel strategy in the region.
“We will continue down our current path for expansion in the GCC region as it is among the fastest growing markets for food packaging products in the world.”
In July, Hotpack also announced plans to expand its manufacturing and retail operations to other markets in the Middle East as a part of its Mena expansion focus.
Retail operation head at Hotpack Global, Rethish V. Pillai, said: “We have an aggressive expansion plan ready for Oman and we will be launching more outlets in the region moving forward. We also have plans to launch new retail stores in Nizwa, Sur and Sohar soon.
“We are keen to strengthen our strategic position in Oman and establish Hotpack as the premium food packaging brand in the country and region. We are also in the process of completing construction on the factory in Sohar.”
Founded in 1995, Hotpack Global has direct operations in 14 countries, employing 3,300 workers and serving 25,000 local and international brands.
“The industry is witnessing a growth of five to seven per cent, which is above the global average of three to five per cent. With these new sales centres, we will be able to optimize our operational costs, increase our volume capability and streamline our supply chains enabling faster order fulfilment for our customers in Oman,” said Mr Jebbar.
