Shoppers set sights on big TVs ahead of Qatar World Cup


EROS, a leading tech retailer with 15-plus stores in the UAE, has announced that the FIFA World Cup 2022 has fuelled demand for big screen TVs/ panels and soundbars – forecasting a spike in sales of up to 200 per cent.

According to FIFA, Qatar 2022 will be watched by more than five billion people. A recent study by YouGov also indicates that seven in ten soccer fans in the UAE prefer to watch the World Cup 2022 at home.

EROS highlights that the World Cup remains a social experience and fans will spend an average of 5,400 minutes watching the tournament in the comfort of their own homes along with family and friends.

UAE residents will look at upgrading their old TVs to at least a minimum 65-to-98-inch screen for a heightened stadium experience, as this is the first World Cup to take place in an Arab country.

EROS will also provide a range of promotions, such as additional warranty, free soundbars, buy-now-pay-later schemes, easy/zero interest payment plans and discounts, among other value-added offers.

In addition, the retailer will provide a sustainable trade-in option for consumers to exchange their old TVs.

Mohammad Badri, director of EROS Group said: “The World Cup is one of the most-watched sport events worldwide. Fans who want to have a closer, better view and feel the thrill of the World Cup actions, will definitely take this opportunity combined with other festive promotions to upgrade their TV for a bigger screen.

“At EROS, consumers can choose from a premium to an affordable range of TVs and also save significantly with our attractive promotions.”

EROS will run a massive promotion from October 24 to November 30 both in-store and online, along with providing 24-hour delivery and free installation in any emirates.