Mall of the Emirates launches WhatsApp digital concierge


Majid Al Futtaim has introduced a digital concierge service in Dubai’s Mall of the Emirates in line with the mall’s ambition to curate a seamless omnichannel experience.

A digital concierge taps the power of artificial intelligence to deliver an enhanced experience for users.

With this new digital facility, consumers can shop for more than 350 brands, exclusively via WhatsApp.

The remote shopping journey uses WhatsApp from beginning to end, providing shoppers with an easy and effortless retail shopping experience.

Managing director at Majid Al Futtaim Properties, Fuad Sharaf, said, “While we’ve always prioritised an omnichannel experience, we decided to elevate our offering with the Digital Concierge service which enables shoppers to shop from their most loved brands in the comfort of their own homes,” Zawya reported.

“Alongside this service, we are already meeting consumer needs and desires through other digital retail experiences, which will soon expand beyond the Mall of the Emirates.”

Mall e-visitors can directly interact with the digital concierge through a short personal WhatsApp conversation.

Additionally, shoppers may get quick, free doorstep delivery for “convenience, simplicity, and ease wherever they are”.

Another highlight of Majid Al Futtaim’s multi-faceted modernisation is its new e-commerce website, equipped with personalised elements, such as bespoke personal stylist workshops with consultants and smart parking, known as digital reserved parking.

Since its inception in 1992, Majid Al Futtaim has become one of the largest retail conglomerates and mall operators in the region that serves communities across the Mena region and Asia.

Majid Al Futtaim owns 29 shopping malls and employs 45,000 people.

Its shopping malls include the Mall of the Emirates, Mall of Egypt, Mall of Oman, City Centre malls and My City Centre neighbourhood centres, as well as five community malls.