Emaar Malls to close DSS with its ‘Final Sale’


Emaar Malls is celebrating the end of Dubai Summer Surprises with its ‘Final Sale’ running across Dubai Mall, Dubai Hills and Dubai Marina Mall.

From September 2 to September 4, shoppers can find up to 90 per cent discounts across the mall’s stores, restaurants and entertainment concepts.

When spending at least AED500 at the malls, shoppers enrolled in Emaar Malls’ loyalty programme, U By Emaar, will win fivefold in UPoints.

Members of the programme are also automatically entered into a weekly raffle draw with a chance to win 100,000 UPoints, worth AED10,000.

Points can be used at Emaar Properties’ restaurants, spas and entertainment concepts.

To celebrate students’ return to schools, malls house interactive back-to-school stalls.

Children can participate in workshops, activities and science games and attend shows.

This week also marks shoppers’ last chance to enter Dubai Mall’s ‘The Biggest Deal of the Year’ campaign, which promises a prize of AED1,000,000.

Shoppers who spend at least AED500 at the mall’s stores, restaurants or entertainment concepts can enter the campaign by showing their receipts to the on-ground activation at the Star Atrium.

Dubai Summer Surprises is celebrating its silver jubilee, with shoppers offered between 25 per cent and 75 discounts across sports, fashion, beauty, home and accessory brands.

“Dubai Summer Surprises has been at the heart of Dubai’s summer season for a quarter of a century,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment.

“Dubai has transformed from a small city on a creek to one of the leading tourist destinations in the world, and Dubai Summer Surprises has grown with it.”

More than 5,000 retail outlets of over 1,000 have participated in the event.