Until September 4, customers can win cash prizes when spending as little as AED 100 at Arabian Centre, Al Ghurair Centre, Al Barsha South, Al Barsha Mall, Al Bustan Centre, Al Quoz Mall, Al Warqa City Mall, Bay Avenue, Central Mall, Crown Mall, Dubai Outlet Mall, Etihad Mall, Jebel Ali Mall, Reef Mall, Marhaba Mall, Serena Market Place, Times Square Centre and Town Mall.
Shoppers spending a minimum of AED100 can enter a digital raffle to win between AED5,000 and AED10,000.
In addition, shoppers spending AED100 at participating malls can win up to AED50,000. Those spending at least AED250 are eligible to win AED30,000. Shoppers who spend over AED350 can win AED20,000.
“Back-to-school season indicates an important milestone for a number of students and parents in the UAE and to celebrate this, we’ve brought another round of our much-awaited back-to-school promotion,” said Majid Al Ghurair, chairman of the Dubai Shopping Malls Group.
“With this promotion, we want to add the excitement of a new academic year, while also giving families a chance to win cash prizes that can support their financial goals.”
Winners will be selected on August 28 and September 4.
Certain shopping centres are also hosting further promotional deals.
“Every year, back-to-school is an important season for retailers and we are always looking for innovative ways to entice shoppers,” said Ali Khammas, executive director of Dubai Outlet Mall.
“In this effort, the Dubai Outlet Mall is offering discounts of up to 80 to 90 per cent at over 230 brands and is also pleased to be part of Dubai Shopping Mall Group’s back-to-school promotion.”
Also underway is the group’s six-week ‘Shop & Drive in Style’ campaign, with shoppers who spend at least AED100 eligible to win a Nissan X-TERRA by entering a raffle promotion.
Winners will next be announced on September 4, with past winners notified on July 17, July 24, July 31, August 7 and August 21.
“Dubai is a favourite destination for millions of shoppers seeking irresistible deals and overwhelming shopping experiences,” Mr Al Ghurair added.
“Dubai Summer Surprises stays true to its commitment of offering unparalleled shopping experiences.
“Keeping in line with Dubai Shopping Malls Group’s commitment towards organising community specific activities, our promotions are designed to deliver maximum value to all our stakeholders.”
Shoppers can enter raffles by showing receipts at the malls’ customer service desks.