L’Couture to open store in Dubai’s Mall of the Emirates

Homegrown athleisure retailer L’Couture will open a store in Dubai’s Mall of the Emirates next month, ahead of the brand’s third anniversary.

The store will be the brand’s third brick-and-mortar outlet, following openings in Al Wasl and The Beach promenade in the past 18 months.

Set to span 160 square metres, the store will offer customers a range of women’s loungewear and athleticwear, including leggings, shorts and sports bras.

The store will stock the brand’s latest, best-selling collections, such as Elevate, Revive and SoCal Sorbet.

“We’re thrilled to be opening our third location in such a central location of Dubai,” said Yasmin Mokraoui, managing director of L’Couture.

“This expansion enables us to reach a wider community and empower more women to take on life with understated confidence.”

The UAE’s online fashion market is estimated to top $4.86 billion by the end of this year, according to market research database Statista.

By 2025, the country’s fashion market is expected to value $6.46 billion and rise at a compound annual growth rate of 9.92 per cent.