Jaeger-LeCoultre, Swiss luxury watch brand, has opened a boutique in Doha’s Place Vendome.
The opening marks the brand’s plans to expand across the Middle East in partnership with Ali Bin Ali Holding, Qatar-based retailer of luxury goods.
The store’s design, which aims to combine tradition with modernity using organic materials, pays homage to its manufacturing house, Haute Horlogerie, in Switzerland’s Vallee de Joux.
Collections and exclusive watches showcased at the store include 101 Feuille, Reverso 1 Cordonet, Reverso Gyrotourbillon 4 and Rendez Vous Sonatina.
Also on display is Jaeger-LeCoultre’s Polaris Perpetual Calendar watch, which was first showcased at European convention Watches & Wonders 2022.
Shoppers can personalise watches of the Reverso collection with their initials, zodiac signs or a piece of art.
Also available is a strap wall where shoppers can pair strap materials of their choice with purchased watch cases.
The store houses a lounge area where visitors can learn more about Jaeger-LeCoultre and the manufacturing process of its watches through streamed connections with the brand’s workshops and atelier.
“This boutique opening represents a new chapter for Jaeger-LeCoultre in the Qatar market and we’re proud to finally bring the heritage and craftmanship of the Grande Maison in partnership with Ali Bin Al Holding to the halls of the Vendome,” said Nader Iskander, brand director of Jaegar-Le Coultre’s Middle East, India and Africa division.
Place Vendome, which opened on April 15, spans 1.15 million square metres and is inspired by iconic high-street shopping destination Rue de la Paix in Paris, France.
The mall houses more than 580 retail outlets and two five-star luxury hotels operated by the Marriott International’s Starwood Hotels and Resorts.
“Place Vendome adheres to and supports the pillars of Qatar National Vision 2030,” said the mall’s development firm, United Developers.
“The project reflects United Developers’ commitment to Qatar’s economic diversification as well as human and social development through the opportunities and jobs that the project will create during construction and upon completion.”
Qatar is set to host the FIFA World Cup 2022 in November and expects an increase in retail footfall amid the projected 1.5 million fan turnout for the sporting event.
