Online retailer Noon will host its Big Yellow Sale from July 23 to July 29, offering up to 80 per cent off products across numerous categories.
Electronics, such as smartphones, smartwatches and audio devices, will be discounted by up to 60 to per cent.
Laptops will be available from AED699, and television prices will begin at AED1,999 instead of AED3,999.
Shoppers can find price reductions across several international brands, including Apple, Samsung, LG, Huawei and Xiaomi.
Products of sports fashion brands, including Nike, Adidas and Reebok, will be discounted by up to 80 per cent.
Up to 70 per cent discounts will be applied to sunglasses, with Ray-Bans starting at AED279 and Vincent Chase items starting at AED120.
Watches from CASIO and Tommy Hilfiger will also be discounted up to 70 per cent.
Markdowns will be applied to scents and beauty products from numerous brands, including The Ordinary, Bourjois and Roberto Cavalli, will also be on offer.
Using the code GEAR15 at checkout, customers can avail 15 per cent discounts on baby gear from brands such as Bugaboo, Chicco and Britax Romer.
Children’s toys will also be discounted and available from AED5, with LEGO products will start at AED16.
Home and kitchen appliances from Home Box, Tefal, Black + Decker and more will be discounted by 70 per cent and available from AED99.
Shoppers can also use exclusive discounts codes at checkout to receive an extra 10 per cent discount.
Those who purchase items with Mashreq Noon VIP credit cards will be given five per cent cashback.
Two per cent cashback will be given to those who use their Mashreq Noon VIP savings accounts.
Last year, the e-commerce retailer reported sales of $251.7 million, with the UAE as its largest market and Saudi Arabia as a close second.
Electronics and media brought in the greatest revenue, with fashion items close behind.
The retailer was launched in 2017 with a capital investment of $1 billion.
Last year, Mohammed Alabbar, founder and director of noon.com, shared the company’s plans to invest over $2 billion over the next three years to ensure deliveries to customers in less than 20 minutes wherever possible.