GMG opens Monoprix in Dubai Hills

Dubai-based global wellbeing retail franchiser Gulf Marketing Group (GMG) opened the UAE’s first Monoprix store in Dubai Hills’ Gardenia Residence on July 14.

The store spans over 950 square metres and stocks over 12,000 food, home and beauty products.

Shoppers can also find Monoprix’s own food and non-food items.

“Today, we are delighted to open Monoprix, another brand from Groupe Casino, following our acquisition of the Geant brand earlier this year,” said Mohammad A. Baker, deputy chairman and CEO of GMG.

“We are committed to serving our customers with high-quality goods and will continue to bring more choices to the market.

“Over the next 12 to 18 months, GMG will continue building on the success of the Geant brand and introducing the Monoprix and Franprix brands across the Middle East.”

The opening of the store comes amid the growth of grocery retail in the country.

The UAE’s food and grocery industry is expected to rise at a compound annual growth rate of 9 per cent to value $40.47 billion by the end of 2025, according to reports by Research & Markets.

The brand’s parent company, Groupe Casino, is involved in retail of food, household items, perfumes, gift items and organic products, and also owns grocery retailers Geant and Franprix.

GMG, operator of Geant in the Middle East, hopes to bring Monoprix, Geant and Franprix to more countries in the region.

“Consumer needs have dramatically shifted in the past couple of years,” said Marc Laurent, president of GMG Consumer – Retail.

“In addition to a growing demand for more nutritious and high-quality products and goods, consumers require a best-in-class shopping experience.

“We believe that providing a world-class shopping experience, high-quality food, household essentials and the unique range of Monoprix home and food product range, will differentiate us from the retail competition.”

Across the Middle East, GMG operates over 120 brands, including Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, Nike, Columbia, Under Armor, Timberland, Vans, Mama Sita’s and McCain.

Last year, GMG announced that it will double its labour workforce internationally as part of its business strategy to encourage healthier and active lifestyles.