UAE-based Bliss Flower Boutique has expanded its operations across the Middle East to Saudi Arabia, having opened a boutique in Riyadh’s Al Mohammadiyyah District.
In anticipation of opening of another in Qatar, the floral retailer has launched Bliss Qatar, a digital platform available next month, to operate in the interim.
Like existing stores, the boutiques will staff florists to arrange bouquets as per customers’ preferences and purchase purposes.
“We are so thankful to our clients in the UAE for their continuous loyalty and support over the past 14 years and we could not be more thrilled to be launching in Saudi Arabia and Qatar this year,” said Abbey Dean, co-founder and creative director of Bliss Flower Boutique.
“We are extremely proud to have an amazing team that brings their passion to work each and every day and we look forward to delivering the same standards of quality and consistency to our new customers in the region,” Ms Dean added.
Since its inception in 2008, Bliss Flower Boutique has expanded within the UAE, with 11 retail outlets across Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah.
The UAE’s cut flowers market experienced an 18 per cent decline in revenue in 2020 amid the pandemic, but is expected to grow at a compound annual growth rate of 13.3 per cent, per market research and consulting firm 6WResearch.
The cut flowers market across the region is expected to rise at a compound annual growth rate of 3.5 per cent to value $1.97 billion by 2027, according to market intelligence firm ReportLinker.
Bliss Flower Boutique aims to capitalise on this forecasted growth in the region.
The floral retailer creates floral arrangements for birthdays and anniversaries, and accommodates corporate environments and events, private parties, wedding concepts and weekly flower contracts.