Egypt’s Homzmart expands to Saudi Arabia

Homzmart, the Egyptian-based e-commerce platform for home furniture, home décor, lighting and home supplies, has begun commercial operations in Saudi Arabia.  

The platform offers 55,000-plus homeware products from numerous retailers, including IKEA and Home Centre.  

“The disruption of global supply chains, high oil prices, in addition to their strategic location in Damietta and the fast and cost-effective logistics they provide, make deepening the Saudi-Egyptian trade in furniture and household goods in a win-win,” said Ibrahim Mohamed, Homzmart’s co-founder and operations manager.  

Last May, the e-commerce platform received $15 million in a Series A financing round from Omani-based investment firm MSA Global, marking the largest round in the Middle East’s furniture industry to date.  

The expansion of commercial operations aims to expose Egyptian furniture manufacturers and brands to the regional market and develop the platform’s volume of regional trade.  

Homzmart aims to capitalise on the kingdom’s furniture industry, which is estimated to top $334.7 million by the end of the year and $585.4 million by 2025, expanding at a compound annual growth rate of 20.48 per cent, according to market intelligence firm Statista.  

Amid the expected growth, the platform intends to support regional trade and further economic growth.  

Mahmoud Ibrahim, CEO and co-founder, said: “Homzmart provides an easy one-stop-shop platform to transform the experience for furniture sellers and consumers.” 

Founded in 2020, Homzmart has since tripled its operations, keeping pace with their consumers’ demands. 

Digitisations of their operations has accelerated and improved logistics services by 80 per cent, and reduced costs by 30 per cent.  

Homzmart’s commercial headquarters are stationed near Damietta, the Middle East’s hub for furniture manufacturing.  

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