EROS opens its 14th store in Dubai Hills Mall   

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Electronics retailer EROS has opened its 14th store in Dubai Hills Mall.  

The opening is part of the retailer’s billion-dollar strategy to expand operations and support the local retail economy by creating more jobs.  

It will open more stores across the UAE throughout the year, the company said.  

Mohammed Badri, head of EROS group, said: “We are delighted to welcome everyone to our newest retail location that focuses on shopping convenience for a range of premium electronics and digital products.  

“As part of our expansion strategy, we want to offer customers a seamless omnichannel experience and convenience. The new store will help us to engage and interact with our customers better.” 

The retailer’s expansion plans began last year with stores opening in Nakheel Mall in Dubai and City Centre Al Zahia in Sharjah.  

“EROS group has expanded beyond its borders to serve not only customers in the UAE but also on select markets in the Middle East and North Africa region,” Mr Badri told Khaleej Times. 

In December, EROS increased its focus on e-commerce. Products from EROS Digital Home, the group’s division offering primarily home appliances, were added to www.eros.ae to boost sales and improve logistics and product delivery.  

“Consumers buying trends in retail and e-commerce business have changed after the Covid-19 pandemic introduced a new lifestyle and work culture in the past two years,” Mr Badri said.  

“We have aligned our business strategy in line with the market trends to cater to our consumers’ needs.”  

The strategy was met with increased online orders.  

“Online sales contribute 20 to 25 per cent to our business annually. We see another 10 to 15 per cent growth in online sales over the next two years,” he said.   

MallsNews

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