Dubai Festival City Mall is gearing up to celebrate International Women’s Day on Tuesday, March 8, and has a host of discounts, special offers and family-fun shows planned.
Haysam Hajjar, general manager of the mall, said the month-long celebration has been planned with the consumer front of mind and aims to empower female shoppers by celebrating women’s accomplishments.
“At Dubai Festival City Mall, our aim is to always get closer to our customers,” he said.
“International Women’s Day provides an opportunity to celebrate the achievements of women, and we would like to honour our female visitors with offerings that are bound to make this special occasion one to remember.”
There will be various discounts in stores, including 70 per cent off at Brands4u, a buy-one-get-one-free offer at skincare brand Kiehl’s, and 15 per cent off at K-Lynn.
The mall’s Imagine show – featuring light, laser, water and fire displays – will also centre around female empowerment on March 18 and even hopes to break a Guinness World Record with a performance set to Rachel Platten’s chart-topping hit Fight Song.
The event aligns with Al Futtaim’s commitment to corporate social responsibilities (CSR).
Last year, Festival Plaza Mall in Jebel Ali asked shoppers to donate books, toys and clothes to the Emirates Red Crescent appeal to support children in need around the world. This year, the mall will partner with Unicef’s and the World Food Programme’s various initiatives.
“Throughout 2021, we took great pride in involving the community in all that we do, particularly when it comes to our charitable activities and donations,” said Genevieve Colaco, Al Futtaim’s regional general manager of marketing and customer experience.
“We have seen time and time again that people want to give back, therefore we are committed to finding ways across the year for us to make a change and help those less fortunate. Our goal is to highlight the importance of CSR and encourage communities to become a part of our initiatives.”
