Egypt’s City Centre Almaza opens training centre amid retail boom


The Almaza Recruitment and Training Centre in Egypt has opened in Cairo’s City Centre Almaza. 

Offering a range of vocational programmes and schemes for people looking to work in retail and hospitality, the centre helps to match job seekers with suitable training programmes. 

Courses offered include Retail Works, which teaches candidates product knowledge and selling strategies, and Coaching for Success, which helps candidates seeking managerial positions.   

Partially funded by UAE retail giant Majid Al Futtaim, ARTC is run by Education for Employment-Egypt.  

Diaa Yehya, country head of Majid Al Futtaim Egypt, said: “This opening is not solely a milestone for City Centre Almaza, but also for Egypt’s retail and hospitality industries.  

“With the undeniable impact of these two sectors on the country’s economy, and keeping Egypt’s Vision 2030 objectives in mind, the centre looks beyond our training staff at Majid Al Futtaim.  

“The opening of the centre aims to better serve the Egyptian public by helping both employers and employees identify, explore and take on new opportunities with an advanced set of skills.” 

At the opening ceremony on Monday, February 28, Nora Abou El Seoud, CEO of Education for Employment-Egypt, said the centre will hugely benefit the country’s economy.   

“As a market-driven organisation, the establishment of the centre will enable us to continue helping employers find distinct talent, while also providing trainings and services within these sectors at international standards, right here in Egypt. 

“The trainings will drive the new generation of employees to achieve a successful and fulfilling future, helping them contribute to the advancement of their country’s economy and community. We look forward to seeing the centre’s participants become leaders of the retail and hospitality industries.” 

The Middle East Economic Digest projected Egypt’s retail market will grow at a compounded annual growth rate of 5 per cent, from its $200 billion value in 2020 to $254 billion in 2025.